Persuasive 2007

April 26th & 27th, 2007 - Stanford University, Palo Alto, California

Conference Focus

Persuasive Technology 2007 was a "sold out" event that brought together 170 people interested in how computers can change people's beliefs and behaviors. Sponsored by the National Science Foundation, this conference featured the best new insights into how video games, mobile phone apps, and web sites can be designed to motivate and influence people.

During our two days at Stanford University, we heard from 38 experts who each talked for 10 minutes -- a fast, stimulating program with open time for questions and discussion. This event was a landmark in captology. Never before have so many people gathered to share so many new ideas on this topic.

Those who attended are looking forward to Persuasive Technology 2008 in Europe.

Program Overview

The Persuasive 2007 program grouped the 38 presentations into 13 areas:

- Technology that Motivates Health Behavior
- Persuading People with Video Games
- New Form Factors for Persuasive Technology
- Surrounded by High-tech Persuasion
- Controlling People by Using Digital Punishment
- Technology that Motivates Groups to Unify
- How Peers Influence You Online
- New Insights into Web Persuasion
- Persuasive Agents on the Screen
- Using Digital Images to Persuade
- Persuasion via Mobile Phones
- Insights into Persuasion Principles
- Perspectives on Persuasive Technology

Our keynote speakers were Clifford Nass, Jeremy Bailenson, and Karen Pryor. Each brought a surprising perspective to persuasive technology.

We thank those who helped make Persuasive 2007 a success, and we look forward to next year's event in Europe.

--Dr. BJ Fogg

Conference Organizing Committee

Chair: BJ Fogg, Stanford University - bjfogg@stanford.edu
Associate Chair: Brian Ong - brianong@stanford.edu
Dennis Bills
Nadja Blagojevic
Dean Eckles
Berry Eggen
Wijnand IJsselsteijn
Yvonne de Kort
Cees Midden
Kim Reeves

We Thank Our Event Sponsor

Resources from Persuasive 2006

Persuasive 2006 was a very successful event hosted by the Eindhoven University of Technology. You can find resources from this event online.
Web site for Persuasive 2006
Proceedings from Persuasive 2006