Persuasive Technology 2007

The Second International Conference on Persuasive Technology

Stanford University, April 26 & 27, 2007

www.persuasivetechnology.org

 

Thursday, April 26

8:00       Registration & light breakfast

8:28     Conference Welcome & Overview
               BJ Fogg, Stanford Persuasive Technology Lab

 

8:37     Stanford University Welcome

               Byron Reeves, Co-director, Human Science and Technologies Advanced Research Institute (HSTAR)

 

8:51       “What is persuasive tech?”  Perspectives in 60 seconds

9:12     Keynote Address: Clifford Nass, Professor & Director of CHIMe Lab, Stanford Unviersity

9:41        Brief overview of conference talks (all speakers introduce themselves)

10:04     Break

10:29      Technology that Motivates Health Behavior

Persuasion, Task Interruption and Health Regimen Adherence

 

Timothy Bickmore (presenter), Daniel Mauer, Francisco Crespo, Thomas Brown :: Northeastern University

Promoting Physical Activity through the Internet: A Persuasive Technology View

Weimo Zhu :: University of Illinois at Urbana-Champaign

Digital Therapy: The Coming Together of Psychology and Technology Can Create a New Generation of Programmes for More Sustainable Behavioural Change

Pål Kraft (presenter), Professor, University of Oslo; Harald Schjelderup-Lund, Changetech AS; Håvar Brendryen, University of Oslo

Designing Persuasion: Health Technology for Low-Income African American Communities

Andrea Grimes (presenter) & Rebecca E. Grinter :: Georgia Institute of Technology

               After presentations, speakers form a panel and discuss with audience.

11:33      Introduction to posters (poster presenters introduce themselves)

11:44      Conference news

11:49     Lunch & Poster Session

 

 

12:54     Persuading People with Video Games

Procedural Rhetoric: An Approach to Understanding Persuasion in Videogames and Software

Ian Bogost :: Georgia Institute of Technology

Fine Tuning the Persuasion in Persuasive Games

Rilla Khaled (presenter), Victoria University of Wellington; Pippin Barr, Victoria University of Wellington; Robert Biddle, Carleton University

Captivating Patterns - A First Validation

Sabine Niebuhr (presenter), University of Kaiserslautern; Daniel Kerkow, Fraunhofer Institute for Experimental Software Engineering

               After presentations, speakers form a panel and discuss with audience.

1:50      New Form Factors for Persuasive Technology

Promoting Renewed Domestic Energy Consumption Patterns with Pervasive Learning Games

Magnus Bang, Cecilia Katzeff, Anton Gustafsson:: Interactive Institute, Sweden

iParrot: Towards Designing a Persuasive Agent for Energy Conservation

Abdullah Al Mahmud (presenter), Pavan Dadlani, Omar Mubin, Suleman Shahid, Cees Midden :: Eindhoven University of Technology

The Pet Plant: Developing an Inanimate Emotionally Interactive Tool for the Elderly

L. T. McCalley (presenter) and A. Mertens :: Eindhoven University of Technology

               After presentations, speakers form a panel and discuss with audience.

2:44       Break

3:01     Surrounded by High-tech Persuasion

Distributed User Experience in Persuasive Technology Environments

Katarina Segerståhl (presenter) & Harri Oinas-Kukkonen :: University of Oulu

The perCues Framework and its Application for Sustainable Mobility

Wolfgang Reitberger, University of Salzburg (presenter); Bernd Ploderer, University of Salzburg / University of Melbourne; Christoph Obermair, University of Salzburg; Manfred Tscheligi, University of Salzburg

Persuasive Technologies Should Be Boring

Conrad Wai & Pete Mortensen (presenter) :: Jump Associates LLC

               After presentations, speakers form a panel and discuss with audience.

3:54     Controlling People by Using Digital Punishment

Electronic Monitoring of Offenders: Can a Wayward Technology Be Redeemed?

Robert S. Gable :: Claremont Graduate University

Logical Modeling for Automated Deceptive Negative Persuasion

Neil C. Rowe :: U.S. Naval Postgraduate School

Surveillance, Persuasion, and Panopticon

Julie Leth Jespersen (presenter), Peter Ohrstrom, Anders Albrechtslund, Jorgen Albretsen, Per F. V. Hasle :: Aalborg University

               After presentations, speakers form a panel and discuss with audience.

4:49       Break

5:03      Technology that Motivates Groups to Unify

Support Services: Persuading Employees and Customers to Do What is in the Community’s Best Interest

Mark Brodie, Jennifer Lai, Jonathan Lenchner, Laura Luan, William Luken, Kavitha Ranganathan, Jung-Mu Tang and Maja Vukovic :: IBM T.J. Watson Research Center

Improving Cross-Cultural Communication through Collaborative Technologies

Alyssa O'Brien, Christine Alfano, Eva Magnusson :: Stanford University

Group Reactions to Visual Feedback Tools

Joan Morris DiMicco (presenter) IBM T.J. Watson Research Center &f Walter Bender, MIT Media Lab

Can Brotherhood be Sold Like Soap . . . Online? An Online Social Marketing and Advocacy Pilot Study

Brian Cugelman (Presenter), Mike Thelwall, & Phil Dawes :: University of Wolverhampton

               After presentations, speakers form a panel and discuss with audience.

6:05       Wrap up

6:33        Informal gathering outside NeXus (Clark Center, Stanford University)

7:02      Dinner at NeXus (Clark Center, Stanford University)

 

 

Friday, April 27

8:00     Registration and light breakfast

8:28        Welcome Back & Overview: BJ Fogg, Stanford Persuasive Technology Lab

8:39        Keynote Address: “Digital Identity and Social Influence”

               Jeremy Bailenson - Director, Virtual Human Interaction Lab, Stanford University

9:04       How Peers Influence You Online

Social Comparisons to Motivate Contributions to an Online Community

F. Maxwell Harper (presenter), University of Minnesota; Sherry Xin Li, University of Texas at Dallas; Yan Chen, University of Michigan; Joseph A. Konstan, University of Minnesota

Can Companies Initiate Positive Word of Mouth?  A Field Experiment Examining the Effects of Incentive Magnitude, Equity and eReferral Mechanisms

Jan Ahrens (presenter) & Michal Ann Strahilevitz :: Golden Gate University

Source Salience and the Persuasiveness of Peer Recommendations: the Mediating Role of Social Trust

Peter de Vries (presenter) & Ad Pruyn :: Twente University

               After presentations, speakers form a panel and discuss with audience.

9:58        Break

10:21     New Insights into Web Persuasion

An Examination of the Influence of Involvement Level of Web Site Users on the Perceived Credibility of Web Sites

Susan Ferebee :: University of Phoenix

Embedded Persuasive Strategies to Obtain Visitors’ Data: Comparing Reward and Reciprocity in an Amateur, Knowledge-based Website

Luciano Gamberini, Giovanni Petrucci, Andrea Spoto, Anna Spagnolli :: University of Padova

The Behavior Chain for Online Participation: Patterns in Target Behaviors and Influence Strategies on the Web

BJ Fogg & Dean Eckles (presenter) :: Stanford University

               After presentations, speakers form a panel and discuss with audience.

11:14      Persuasive Agents on the Screen

Exploring Persuasive Potential of Embodied Conversational Agents Utilizing Synthetic Embodied Conversational Agents

John Shearer, Newcastle University (presenter); Patrick Olivier, Newcastle University; Marco De Boni, Unilever Corporate Research, UK

The Importance of Interface Agent Visual Presence: Voice Alone is Less Effective in Impacting Young Women’s Attitudes Toward Engineering

Rinat B. Rosenberg-Kima (presenter), Amy L. Baylor, E. Ashby Plant, & Celeste E. Doerr :: Florida State University

Embodied Agents on a Website: Modeling an Attitudinal Route of Influence

Pablo Diesbach (presenter) & David F. Midgley :: SUP DE CO Group

               After presentations, speakers form a panel and discuss with audience.

12:09     Lunch & Poster Session

1:13       Using Digital Images to Persuade

Is it me or is it what I say? Source Image and Persuasion

Hien Nguyen & Judith Masthoff (presenter) :: University of Aberdeen

Digital Television as Persuasive Technology

Duane Varan (presenter) & Steve Bellman :: Murdoch University

               After presentations, speakers form a panel and discuss with audience.

2:08    Persuasion via Mobile Phones

Mobile Persuasion Overview

 

The Use of Mobile Phones to Support Children’s Literacy Learning

Glenda Revelle, Emily Reardon, Makeda Mays Green (presenter), Jeanette Betancourt, Jennifer Kotler :: Sesame Workshop

Toward a Systematic Understanding of Suggestion Tactics in Persuasive Technologies

Adrienne H. Andrew (presenter), Gaetano Borriello, James Fogarty :: University of Washington

               After presentations, speakers form a panel and discuss with audience.

3:11       Break

3:43       Insights into Persuasion Principles

Modeling a Receiver's Position to Persuasive Arguments

Hien Nguyen, Judith Masthoff (presenter), Peter Edwards :: University of Aberdeen

Persuasive Recommendation: Serial Positioning Effects in Knowledge-based Recommender Systems

A. Felfernig, G. Friedrich, B. Gula, M. Hitz, T. Kruggel, G. Leitner, R. Melcher, D. Riepan, S. Strauss, E. Teppan (presenter), O. Vitouch :: Klagenfurt University

               After presentations, speakers form a panel and discuss with audience.

4:18       Perspectives on Persuasive Technology

Persuade Into What? Why Human-Computer Interaction Needs a Philosophy of Technology

Daniel Fallman :: Umea University, Sweden

Classical Rhetoric and a Limit to Persuasion

Anne-Kathrine Kjær Christensen (presenter) & Per F. V. Hasle :: Aalborg University

Persuasion Theories and IT Design

Marja Harjumaa & Harri Oinas-Kukkonen (presenter) :: University of Oulu

               After presentations, speakers form a panel and discuss with audience.

5:13        Short Break                       

5:25       Keynote Address: "Gamers and gamblers have it right: it's the news, not the payoff, that counts"

               Karen Pryor        Behavioral Biologist

                                             CEO of KPCT Clicker Training, Inc. & TAGteach International, LLC

                                             Author of Don't Shoot the Dog!, a leading text on shaping and reinforcement

 

5:59      “Reflections: What surprised you at this event?” - Participant Comments

6:17       Closing Reception